Chemical transparency refers to the disclosure of all chemicals and ingredients in all products. This is becoming exceedingly important among consumers. Consumers want to know what is in their chemical products and as part of their decision to trust the brands they use. This pressure from consumers and government can help to hold manufacturers accountable and aid in the development of safer, more benign chemicals, and continually move toward developing more sustainable products. Not only does this give consumers the option to choose safer, more environmentally-friendly products, but it also allows for easier and better exchange of practices among different companies.  There are significant efforts underway to standardize the reporting of chemical ingredients in a variety of products to aid in data collection and product comparison.