Economics and Market Forces
Current global economic systems and market forces tend to drive perverse incentives that have resulted in the design and evolution of our existing chemical infrastructure.
These economic and market systems are critical and will either catalyze or retard the implementation of our science and our technology. It is important to recognize that in addition to traditional approaches of cost benefit analysis, full cost accounting, risk analysis, or traditional metrics, we also are going to need to understand factors including where investment models are made, what kind of business models and business frameworks will be either speeding up the adoption of Green Chemistry and Green Engineering or rejecting it no matter how transformative it may be, and how do we integrate these economic and market forces in order to accelerate and have our technologies adopted.
These powerful drivers can be harnessed to encourage behavior and decision-making that is aligned with the goals of a sustainable future.